The Summer of 2010 is a good time to be a fan of Marvel’s Armoured Avenger. The movie “Iron Man 2” is currently tearing up the box-office, pleasing critics and viewers alike. On the printed page, Matt Fraction and Salvador Larroca’s Invincible Iron Man is consistently one of Marvel’s best monthly comics, and Iron Man stands front and centre in Marvel’s hottest new title, the relaunched fourth volume of The Avengers. Starkamania is running wild, but what is it about the man in the red and gold armour that so captures fans’ imaginations? In a comic book world of gods, monsters and mutants, radioactive spider bite victims and Hitler-punching patriots, what makes a guy in a souped up tin can stand out?